Los Altos Home Sells in 7 Days for $215,000 Over Asking
How Strategic Preparation Helped This Los Altos Home Sell $215,000 Over Asking
Working together with the seller, we implemented a strategic pre-market plan that included fresh interior and exterior paint, refinished hardwood floors, new garage and front doors, updated landscaping, thoughtful staging, and key repairs identified through pre-listing inspections. These improvements helped showcase the home’s full potential and the perception that the property was move-in ready.
We find that luxury home buyers are sophisticated, very busy, and rely heavily upon online marketing information that they can access before deciding whether to physically visit a property. By developing superior digital marketing collateral, we have found that our foot traffic is atypically high and parties arrive with a positive preconception.
From a marketing perspective, our challenge centered around leveraging the property’s remodeled condition and proximity to downtown Los Altos, with the offsetting traffic noise resulting from the property’s location on the corner of San Antonio Road. By pricing the property just under $4M, we competed directly with relatively similar properties that were not impacted by traffic noise. The strategic pricing contributed to a well-attended broker tour and very busy open houses. Our goal was to expose the property to as many prospects as possible.
The result? Two competitive offers, a sale in 7 days, and a final sale price of $215,000 over the asking price. Most importantly, our seller enjoyed a smooth transaction and an exceptional outcome.
If you’re thinking about selling, we’d love to share how our personalized preparation, strategic pricing, and hands-on marketing approach can help you maximize the value of your home. We welcome the opportunity to be a resource and earn your trust.
Property Details:
Lot Size: approx. 10,005 sq feet
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About Us:
Rick and Suzanne Bell are real estate agents with over 50+ years of combined experience in real estate home sales. Serving Los Altos, Los Altos Hills, Palo Alto, Mountain View, and surrounding Silicon Valley communities, Rick and Suzanne bring a diverse and unique skill set to assist clients with marketing their homes.
Rick’s background in both commercial and residential real estate marketing, coupled with his personal experience in real estate investment and home renovation, empowers Rick’s clients with creative, unique, and practical solutions when preparing and marketing their homes for sale.
Having managed nearly 500 employees as a Nordstrom store manager, Suzanne’s background in leadership, problem-solving & customer service provides a very unique skill set in addressing the challenges often faced during a modern real estate transaction.
Learn more about Rick and Suzanne (HERE).
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